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PAST, PRESENT AND FUTURE
PAST. LOEWE began as a cooperative of leather artisans in the center of Madrid in 1846. The German entrepreneur Enrique Loewe Roessberg consolidated the workshop under his name in 1872, creating one of the world’s first luxury houses. As LOEWE developed and expanded over the following century, a commitment to modernity emerged as a defining characteristic. In the 1950s and 1960s, LOEWE’s offices and stores in Spain became a benchmark for international design thanks to the distinctive architecture and interiors designed by Javier Carvajal.
In 1970, artist Vicente Vela created the Anagram, the abstract symbol consisting of four intertwined Ls that has been stamped ever since on LOEWE’s products as a sign of their material and technical excellence. LOEWE’s first ready-to-wear clothing collection was launched in 1965, bringing fashion to the heart of the brand, and this was followed by the debut of the iconic Amazona bag in 1975.
This was also the decade in which Loewe broke into the luxury perfume sector with its debut fragrance, L de Loewe. From that time onward, it has continued to demonstrate its prowess in this field with each new perfume creation. Emilio Valeros has been Loewe’s “nose” for over 20 years and has created some of the brand’s signature fragrances including Solo Loewe and Aura Loewe.
The company was acquired by the leading luxury group LVMH in 1996.
PRESENT. In October 2013, Jonathan Anderson became the brand’s Creative Director. Under his leadership, LOEWE has rebranded its heritage of 168 years of craftsmanship and innovation with a view to setting its sights on the FUTURE.