Created by Renzo Rosso in 1978, Diesel creates everything from denim, luxurious casual apparel, intimates and kids to eyewear, watches, jewelry and now fragrances. More than a company, Diesel is a state of mind: it means being open to new things, listening to one's intuition and being honest with oneself. Fuel for Life, more than simply a fragrance, compels you to feel alive—exhilarated—like the thrill of experiencing something for the first time.
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