California artist Don Ed Hardy is recognized around the world as "the godfather of modern tattoo." With a background in tattoo artistry, as well as surf and hot-rod iconography, Hardy's broad spectrum of experience, coupled with an ongoing curiosity of various art histories, adds a unique range and depth to his work. Fascinated by tattoos since childhood, Hardy has become a master of his craft while continuing his work in the more traditional mediums of painting and drawing. With a successful stint in the clothing and accessories business, Hardy has generated a cult following for his tattoo-adorned pieces. His latest venture is purely sensory, with fragrances for men and women that will be equally coveted among die-hard Ed Hardy fans.